The Australian Securities and Investments Commission (ASIC) has made available Regulatory Guide 234: Advertising financial products and advice services: Good practice guidance (February 2012) (RG 234). RG 234 provides "good practice guidance to help promoters comply with their legal obligations to not make false or misleading statements or engage in misleading or deceptive conduct", and "applies to any communication intended to advertise financial products or financial advice services".
RG 234 also states that ASIC "encourage[s] industry bodies to develop guidelines, standards or codes that build on our good practice guidance and respond to the specific needs of the sector".
ASIC's media release (14 February 2012)
(Source: ASIC)