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Lori Tansey Martens
International Business Ethics Institute


Lori Tansey Martens is a leading authority on international business ethics and has been recognized as a contemporary American opinion leader. Active in the field of business ethics for 20 years, Ms. Tansey Martens frequently travels the world over speaking on matters of business ethics and has been quoted in numerous publications. As founder and chief executive officer of the International Business Ethics Institute, Ms. Tansey Martens is responsible for overall management of the Institute's Washington and London offices. Her primary responsibilities include managing and directing the Institute's research and educational activities designed to promote responsible international business practices. Additionally, she advises corporate CEOs and Ethics Officers on policies and management systems to promote improved ethical standards and oversees organizational assessments and senior level ethics education and training.
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Why Regulation Won’t Save Us (And What Might): Part 4

by Lori Tansey Martens, Apr 30, 2009

Part 4

Responsible conduct must become embedded into every aspect of our market-driven economy. The benefits of such an approach are ‘driven home’ by a comparison of our system of highway safety to the autobahns of Germany, where the top speeds on large stretches of the road are left to the driver’s judgment. It is, however, an informed judgment because Germans have created an entire system built around safe driving at high speeds – the condition of the roads, the quality of the cars, the age of licensing, the requirements for driver education, all of which are more rigorous in Germany than here.

Despite the high speeds, Germany actually has fewer fatalities on its expressways per mile driven than the U.S. A system promoting safety through education, supportive infrastructure and self-responsibility can be safer than one relying primarily on regulation of speed.

Let me be clear, I’m not advocating deregulation – reducing regulations before we have an effective infrastructure in place is analogous to removing the speed limit on our expressways tomorrow. Does that strike anyone as safe? But just heaping on more regulations without addressing root causes of business dysfunction does not make us safer either.

These out-of-the-box (by mainstream standards) strategies I’m advocating may very well prevent or reduce the severity of future meltdowns. We must have the foresight and courage to create new solutions to old problems which will work in global markets, won’t stifle creativity, innovation or efficiency, and are more effective in ensuring that responsible business conduct is the “rule of the road” in our economic system.

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