Company to Stop Claiming Food Health Benefits
11 February 2011
The US Federal Trade Commission (FTC) has announced that it has approved a final Order (4 February 2011) settling charges that The Dannon Company Inc (The Dannon) made deceptive claims about the health benefits of its Activia yogurt and DanActive dairy drink. The Dannon has agreed to stop claiming that “Activia relieves temporary irregularity”, unless the advertisement indicates that it needs to be consumed three times daily, and also stop claiming that DanActive helps avoid contracting flu, unless the Food and Drug administration approves such a claim.
FTC’s media release (4 February 2011)