Data Breach Effects Linger, Affect Reputation

SC Magazine reports that a Ponemon Institute survey has found that it takes an average of one year for a company to restore its reputation following a data breach, and that a brand’s value can drop by as much as 31%. The survey of 843 executives also reportedly found that 82% of respondents “had experienced a breach involving sensitive or confidential information”, with losses ranging from US$184-330 million.
SC Magazine: Breaches lead to major reputation, brand damage (28 October 2011)
(Source: SC Magazine)