New Privacy Rules for Consumer Data Transfer
18 November 2011
The US Federal Trade Commission (FTC) has welcomed the new Asia-Pacific Economic Cooperation (APEC) Cross-Border Privacy Rules, which will “harmonise cross-border data privacy protection among members of APEC”. The rules are a self-regulatory code of conduct designed to create “more consistent privacy protections for consumers when their data moves between countries with different privacy regimes in the APEC region”. The new privacy system requires interested companies to undergo a review and certification process to examine existing privacy policies and enforce the new privacy rules.
FTC Commissioner Edith Ramirez said that “pragmatic ways to bridge the gaps between different legal systems and privacy regimes” were necessary because consumer information now “mov[es] around the world in the blink of an eye”, and that the new APEC rules have the potential to “move us closer to global interoperability of privacy regimes”.
FTC’s media release (14 November 2011)